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What thought comes to mind when you hear the names of some top businessmen like Jeffrey Bezos, Bill Gates and Gautam Adani? That they are rich people?

Well, let’s take it this way: Why do these people’s businesses stand as an example for budding entrepreneurs? It’s because they have succeeded in holding the company together with their team. And this can be possible only if you have clear goal-oriented communication among your co-workers.

But there is a misconception that only business methodology and sponsorship can raise a business. In fact, the lack of business communication is also one of the main reasons MBA students search online ‘Help me in business communication for write my case study for me.’

Moreover, in the bigger scenario – 72% of workers don’t fully comprehend the company’s strategy!

Hence, it’s necessary that you recognise the importance of effective communication if you want to see your dream business grow. To that end, here are a few of the important roles that communication plays in every business –

  1. Enhances worker engagement

Before stating how co-workers are involved in better engagement, the report, as per Ragan’s research on employee engagement, states that core internal communication aspect statistically correlates to how a team responds in leadership oriented communication.

In fact, the teams those responsible for internal communication play a vital part in the matter of assisting, advising, and reminding executives of the value of communication.

  • Reduces excessive email traffic

Email is one commonly used communication tool for various purposes in businesses that includes official tasks like information requests, communications and feedback with employee, updates on progressing work, task assignment help, customer and supplier communications, sending invitation links for meeting, and document distribution. But all of these result in email overloading.

For example, the HR team has to notify about various team activities, benefits, birthday wishes etc.

But with the help of internal corporate communications, email overload has been resolved because most companies now use contemporary staff engagement and communications solutions.

  • Eliminates barriers in communications

Information silos are often caused by an abundance of irrelevant content. This is a major issue as workers often lose information which is more important.

Effective internal company communications and the appropriate communications technologies are essential to overcome this difficulty. For example, if you are working a morning shift, you won’t have a follow-up about what the evening shift team will do, even though the goal for both teams is the same.

To overcome such information silos, quality and goal-oriented internal communication can keep passing inflation to stay updated.

  • Boosts personnel productivity

Do you know every 4 out of 5 workers consider that internal format of corporate communications can influence in improving their ability to do better at jobs?

It’s no surprise that it takes a typical worker 2.5 hours to find the information they need. Each month, an entire week is wasted trying to locate something that ought to be easy to discover.

But this can be solved if the teams have drilling sessions at the end of every week. Such communication activities can bring better confidence and ideas about upcoming projects.

  • Communication across departments is improved

For a company of more than 500 employees, it’s tedious and challenging to maintain efficient inter-departmental communications within the core team if there is no proper communications plan.

But, employee productivity exclusively depends on one’s ability to collaborate and communicate effectively. Hence, every department in a company must have a separate slot for evaluation and auditing days. This can bring clear assessments individually for every department.

  • Remote mode of working gets improved

The aftermath of Covid19 has dropped a hint that the future of work can shift to remote teams.

More than 40% of the working population worldwide is predicted to shift to mobile by 2022, as mentioned by Global Mobile Workforce Forecast Update.

This indicates the need for a fresh approach to management, leadership, and most importantly communication.

The difficulties that are encountered by remote teams in communication includes coordinating across different time zones, silos in information, linguistic barriers and cultural obstacles. Moreover, a team’s confidence to feel cohesive also gets affected by distance.

That’s when a well-planned internal company communications enhances the sense of collaboration and teamwork among the remote worker team.

  • Decreases the rate of employee turnover

It’s no denying that companies with satisfying and better productive employees suffers lower turnover rates. It occurs when an employer keeps its co-workers updated on matters pertinent to the emplyoyee’s occupations to draw in and retain millennials and younger generations in the workforce.

But it must also be noted that in the name of sharing information, too much of irrelevant information causes often stress, disengagement, and dissatisfaction, that also negatively impacts on staff retention.

Hence, there must also be a balance between what is important for the employees to know rightfully.

  • Growth in effort to share knowledge

The method of information-sharing best practices is one of those key objectives that companies attempts to accomplish through internal communications over the past few years.

Now, employers must keep it in simple terms for the co-workers when sharing insights of inside the businesses so that people can continuously learn from those information and develop new skills.

It can often be observed that information sharing and organisational knowledge suffer from a lack of a well-defined internal corporate communications plan. This also confuses employees, and they hesitate to speak up.

So, activities like brainstorming must be practised more within the internal team.

  • Increases client satisfaction

Customer satisfaction improves with greater corporate communication. This also includes the growth of reliability in the stakeholders.

So, when it’s about customer service and happiness, poor in a company can lead to two outcomes –

First, staffs who are designated to handle customers, won’t have the knowledge to promote.

Secondly, customers may experience poor employee morale and have a bad experience in the fist impression itself..

But with strategic corporate communication, your company will see a rise in customer satisfaction leading to an increase in revenue. This also indicates that staff mood has a substantial impact on that outcome.

  1. Creates a better workplace culture

Last but not least, developing a strong business communications plan is essential for improving workplace culture.

In an organisation, one can build a much healthier work environment, employee motivation, and satisfaction  if the leaders can communicate in an transparent and honest manner.

But, businesses those overlooks the traits of corporate communications may suffer from poor engagement rate, customer dissatisfaction rates, and high turnover rates as well.

Final Words,

A well-built strategic communication is one of the primary methods of how great companies have grown. Hence, it’s necessary that, along with the plan you do, ensure that the team you are building is well-inform about all the happenings of your business. The same must be follow for customer satisfaction as well.

And all of these are mentioned because good communication offers better longevity to a business.

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