If you run an online-only business or a brick-and-mortar business with a sales website, you might be considering whether or not adding a blog to your e-commerce website is worthwhile. Adding a blog to your e-commerce site is beneficial for a variety of reasons, ten of which are highlighted below, despite the fact that driving traffic to your products is the primary objective of your website.
Reason 1: Search Engine Optimization A blog is one of the most cost-effective free ways to increase traffic to your e-commerce website. You will undoubtedly be investing both your time and resources in this endeavor. The amount of content on your e-commerce website will significantly grow if you include a blog. Your website will be indexed more frequently and more potential customers will naturally find their way to it if you have more content. Include both popular keywords in your blog posts for the best results.
You will improve your search engine optimization (SEO) by increasing the number of backlinks to your website as you share new blog posts on social media.
Reason 2: Makes You Look Like an Expert in Your Field A lot of e-commerce websites use their blogs to show that they are experts in their fields. Tutorials, the most recent breaking industry news, and tips and tricks that your target audience is looking for can all be included in your blog posts. While you can add sales-related blog posts, your branding should focus more on providing value to your customers.
The third reason is: Customer appreciation day, It keeps your customers interested. Rather than starting a website that your customers only use to shop, you can use your blog to keep them interested on a regular basis. There are many ways to accomplish this, and the following are a few suggestions to get you started.
Tell a Story—You can tell a story about how your business came to be, inspirational stories about your clients, or stories that are relevant to your industry.
Post Images and Videos—Your blog is another place where you can use images to engage your customers. Your e-commerce site definitely contains images of the products you sell. This could be a short video showing how to assemble a product, different ways to use a product, or photos and videos that aren’t related to the product but are still relevant to your target audience.
Reason #4: Even if you use opt-in email marketing to send announcements or have a section on your e-commerce website where announcements can be shared, your new blog will still be a great place for customers to learn about the most recent news and updates. This could be anything you want to share about your business, such as new products, responses to your most frequently asked questions, seasonal promotions, or anything else.
Reason #5: Boosts Your Conversion Rates Having an e-commerce blog will not only bring more people to your website, but it will also help you convert more sales. New customers will feel more confident in their purchases because your blog will make you appear more trustworthy and relatable.
The sixth Reason #6: It’s a Free Marketing Platform Your blog is a highly effective free marketing platform regardless of your marketing budget. Even if you decide to pay for some of your blog posts to be promoted, each one will continue to get organic traffic. Some posts will be relevant for months, while others will be relevant for years, but creating and posting them only requires a small amount of your time.
Reason #7: Builds Brand Loyalty You can have the best products or services in the world, but you won’t have many repeat customers if you don’t build brand loyalty. You must find a way to build brand loyalty whether you run an online-only business or a business that sells online to customers from all over the country or the world.
Although your blog alone will not result in brand loyalty, it is an essential component of the process. Loyalty will be bolstered if your posts are entertaining, informative, and professional at the same time. Customers prefer to support businesses that are connected to something larger than themselves, so don’t forget to include mentions of your involvement in the community and charitable organizations in your blog posts.
The eighth #8: reason is that your blog posts have the potential to go viral. Your readers should be able to quickly and easily email your posts to friends or share them on social media. The ability to share it with a large number of people gives it the potential to “go viral,” regardless of whether you post a blog with an inspiring story or an engaging video.
By consistently publishing blogs that are interesting and pertinent, you can reach a much larger portion of your target audience even if you do not achieve millions of shares.
The ninth reason #9: is that it helps your social media marketing efforts. Every blog post you write has a unique URL that can be linked-to to your social media posts and other online marketing efforts. You can add buttons to let people “like” or “share” posts on your blog, which is an important part of getting your name out there on social media.
Reason #10: the reason is that your customers will feel like they are a part of a larger online community because many blogs allow readers to comment on posts. Ensure that you respond actively to all comments and private messages, just as you do to social media.
You can set up your blog so that you can approve all outside comments before they go live, so you won’t have to worry about spam or questionable comments being added.
The most important reasons why e-commerce blogs are beneficial are the ten listed above. Even though you won’t see results right away, your e-commerce blog will start to pay off in the first few months.