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As an Amazon FBA (Fulfillment by Amazon) seller, sourcing products is a critical step in building a successful business. While there are various sourcing methods, leveraging wholesalers and suppliers can offer numerous benefits, including access to a wide range of products, competitive pricing, and streamlined logistics. In this guide, we’ll explore effective strategies for finding wholesalers and suppliers to fuel your Amazon FBA wholesale automation store, empowering you to scale your business and maximize profitability.

Understanding the Importance of Wholesalers and Suppliers:

Wholesalers and suppliers play a pivotal role in the supply chain ecosystem, serving as intermediaries between manufacturers and retailers. By partnering with wholesalers, Amazon FBA sellers gain access to bulk quantities of products at discounted prices, allowing for competitive pricing and higher profit margins. Additionally, suppliers provide essential inventory replenishment and logistical support, ensuring seamless order fulfillment and customer satisfaction.

Utilizing Online Directories and Marketplaces:

One of the most efficient ways to find wholesalers and suppliers is through online directories and marketplaces specifically tailored to connect buyers and sellers. Platforms such as Alibaba, Thomasnet, and Wholesale Central offer comprehensive databases of suppliers across various industries and product categories. Utilize advanced search filters to narrow down your options based on criteria such as product type, location, and minimum order quantity (MOQ).

Attending Trade Shows and Industry Events:

Trade shows and industry events provide valuable opportunities to network with wholesalers and suppliers in person and establish direct relationships. Research upcoming trade shows relevant to your niche and make plans to attend to connect with potential suppliers, discover new products, and negotiate favorable terms. Take advantage of networking events, seminars, and workshops to gain insights into industry trends and forge strategic partnerships.

Joining Online Wholesale Communities:

Online wholesale communities and forums serve as invaluable resources for connecting with fellow sellers, sharing insights, and discovering reputable wholesalers and suppliers. Platforms such as Wholesale Forums, Reddit’s r/wholesale, and eCommerceFuel’s private community offer a wealth of knowledge and networking opportunities for Amazon FBA sellers. Engage in discussions, ask for recommendations, and seek advice from experienced sellers to navigate the sourcing process effectively.

Building Relationships with Manufacturers:

Establishing direct relationships with manufacturers can yield significant advantages in terms of product quality, pricing, and exclusivity. Research manufacturers within your niche and reach out to inquire about their wholesale or private labeling options. Attend industry trade shows and factory tours to meet manufacturers in person and discuss potential partnerships. By fostering long-term relationships with manufacturers, you can secure reliable sources of high-quality products for your Amazon FBA store.

Leveraging Amazon’s Supplier Network:

Amazon offers a dedicated Supplier Network platform designed to connect sellers with vetted suppliers and manufacturers. Explore the Supplier Network portal within your Seller Central account to access a curated list of suppliers across various categories. Filter search results based on specific criteria such as product type, location, and shipping options to find suitable partners for your Amazon FBA business. Additionally, consider participating in Amazon’s Supplier Network program to unlock exclusive benefits and support from Amazon’s team of experts.


Finding wholesalers and suppliers for your Amazon automation store is a crucial step in building a successful e-commerce business. By leveraging online directories, attending trade shows, joining wholesale communities, building relationships with manufacturers, and utilizing Amazon’s Supplier Network, you can discover reliable partners to fuel your growth and profitability. Embrace a proactive approach to sourcing and cultivate strong relationships with your suppliers to ensure a steady supply of high-quality products for your Amazon FBA store.

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